15 May 2013
Spanish swim travel and tourism company Culture Sport 365, working with Italian event organiser Bewater, has created a new swim series combining three beautiful sea swims in Spain, France and Italy. We caught up with Managing Director Aida Molina to find out more.
1. Is it correct that in 2013 you have two events but in 2014 you will have three?
Yes, it is. Our intention is to have three events over the course of three consecutive weekends in 2014. For 2013 we've decided to focus only on the two events in Spain and Italy where we’re based in order to ensure the series is run to the highest standards.
2. You call it ProSwim Series but I understand your main target audience are adult recreational swimmers. Is that correct?
Yes, we’ve designed the series for recreational swimmers, especially those with a taste for adventure, competition and achievement. For the Costa Brava event in particular we’re hoping to attract international swimmers along with their partners and families and we will make sure non-swimmers are equally looked after and have access to a range of cultural activities.
3. Will you have ‘elite’ waves in these races?
Yes, we will have elite swimmers.
4. Is the plan to offer visiting swimmers a tourism package that will encompass both swims?
For 2013 the idea was that the two races would be held on consecutive weekends but unfortunately we had to move the event dates. So the Swim the Costa Brava will now take place 21-22 Sept while Swim the island will be held 5-6 October. You are right, the ultimate aim is to promote the region and therefore to offer customised packages which include gastronomic and cultural activities as well as participation in the three events.
In the case of the Swim the Costa Brava event we have designed a long-weekend package offer that includes up to three nights stay. However it could be extended at the customer´s request. Transfers to both event venues can be arranged from Barcelona and Gerona.
5. What can you offer swimmers that’s unique?
The possibility of taking part in the first European open water swimming championship and the opportunity to swim in two different locations in Mediterranean waters.
Our aim is that this should be an international championship not only aimed at local swimmers. This is what ProSwim challenge is about. We will take good care of international visitors and will have English speakers available to assist as necessary.
6. Where can people find more information and enter?